Privacy Notice

1. Overview

Brewmation, a brand of Alpha Beverage Operations, and its affiliates (“Brewmation,” “we,” “us,” “our”) respect your privacy. This Privacy Notice explains our practices with respect to Personal Data we collect and process in connection with your relationship with us. This includes information we collect through, or in association with, our website located at www.brewmation.com, together with all products we may offer from time to time via our website, social media sites (such as LinkedIn, Facebook, Instagram, Twitter, and YouTube), or otherwise through your interactions with us (the website and products, collectively, the “Services”).

We collect information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household (“Personal Data”). Please review the following to understand how we process Personal Data about you. By using any of our Services, whether by visiting our website or otherwise, and/or by voluntarily providing Personal Data to us, you acknowledge that you have read and understand the practices contained in this Privacy Notice. This Privacy Notice may be revised from time to time, so please ensure that you check this Privacy Notice periodically to remain fully informed.

2. What Information Do We Collect?

We collect Personal Data from and about you through the Services, including:

Information You Share With Us. When you provide it to us directly, whether online, by email, phone, or in-person, for example, when you create an account, sign up to receive emails from us, contact us, participate in market research surveys or questionnaires, or when you purchase a product, process a payment, and provide your shipping and mailing address.

Information Collected Automatically From You. For example, through logging and analytics tools, cookies, pixel tags (such as Google Analytics), and as a result of your use of and access to the Services, or through your interactions with us on social media websites.

Information Collected From Our Service Providers. The information we collect may vary based upon the Services we are providing to you, or you are providing to us. For example, we may collect payment information from our financing partners.

Information Collected From Third Parties. For example, from social media networks, and from ad networks, analytics providers, and similar technologies, to serve advertisements across the Internet. These advertisers use cookies, pixel tags, and other tracking technologies to collect information about your online activity and provide online behavioral advertising.

The information we collect may vary based upon the Services we are providing to you. For example, we may collect your name, email address, phone number, and mailing address when you request a quote through our website. You have choices about certain information we collect. When you are asked to provide information, you may decline to do so; but if you choose not to provide information that is necessary to provide any aspect of our Services, you may not be able to use those Services. In addition, as described below in the section captioned “Your Choices,” it is possible to change your browser settings to block the automatic collection of certain information.

We may also collect data from or about you that is not identifiable to you or otherwise associated with you, such as aggregated data, and is not Personal Data. To the extent this data is stored or associated with Personal Data, it will be treated as Personal Data; otherwise, the data is not subject to this notice.

3. How Do We Process Personal Data?

A. Operational Uses

We process your Personal Data as part of our operations, which include: providing or performing services, including maintaining or servicing accounts, providing customer service, and verifying customer information; managing and responding to your inquiries and requests via email, and communicating with you regarding the Services; communicating with you by email, text message (SMS, MMS), telephone, or push notification about applications, payments, or changes to your account information; operating, maintaining, and improving the quality of the Services and any content, products, and/or services we may make available through the Services; compliance with applicable laws, regulations, rules, and requests of relevant law enforcement and/or other governmental agencies; protecting our and our partners’ rights, property, or safety, and the rights, property, and safety of our users and other third parties; and for other purposes, as permitted or required by law.

B. Marketing Uses

We may process your Personal Data as part of our marketing, which includes: processing your Personal Data to send messages, including text messages, about our events, promotions, new offerings, and special offers. Personal Data you enter into incomplete or unsubmitted forms on the Services may be processed to send you reminders about completing the forms, as well as to save that information to make completing the forms easier. These communications will only occur with your prior consent, if such consent is required in accordance with applicable laws. We may also process Personal Data collected through social media platforms and web tracking technologies to market to and understand our audience. We do not disclose Personal Data to third parties for their own direct marketing purposes.

C. Sharing of Personal Data

Some of the above processing involves sharing collected Personal Data with third parties, including service providers and other third parties: third parties who perform services on our behalf, including, without limitation, third parties that send communications, process payments, analyze data, provide collection services, provide marketing assistance, or create, host, and/or provide customer service on our behalf; we may share Personal Data in aggregated form with certain business partners, such as agencies for analytics and reporting purposes, to provide us with information about the use of the Services and levels of engagement; we may share Personal Data to market and promote our products and offerings; and we share Personal Data with third parties when we believe it is required by, or necessary to comply with, applicable law.

See the “Your Choices” section below for information about how you can make decisions about how we process Personal Data, including how to opt out of certain marketing communications.

4. Protecting Your Personal Data

We employ reasonable physical, technical, and organizational safeguards designed to promote the security of our systems and protect the confidentiality, integrity, availability, and resilience of Personal Data. However, no method of safeguarding information is completely secure. While we use measures designed to protect Personal Data, we cannot guarantee that our safeguards will be effective or sufficient. In addition, you should be aware that Internet data transmission is not always secure, and we cannot warrant that information you transmit utilizing the Services is or will be secure.

5. Your Rights Regarding Personal Data

You have a variety of legal rights regarding the collection and processing of Personal Data. You may exercise these rights, to the extent they apply to you, by contacting us as provided at the end of this Privacy Notice, or by following instructions provided in this Privacy Notice or in communications sent to you. Please be prepared to provide reasonable information to identify yourself and authenticate your requests. We may request certain reasonable additional information (that may include Personal Data) to help us authenticate the request and/or to clarify or understand the scope of such requests. These rights vary depending on the particular laws of the jurisdiction applicable to you.

A. Accessing, Modifying, Rectifying, and Correcting Collected Personal Data

We strive to maintain the accuracy of any Personal Data collected from you, and will use commercially reasonable efforts to respond promptly to update our database when you tell us the information in our database is not accurate. However, we must rely upon you to ensure that the information you provide to us is complete, accurate, and up-to-date, and to inform us of any changes. If you wish to access, review, or make changes to certain Personal Data you have provided to us through the Services, you may do so at any time by contacting us as provided below. In accordance with applicable law, you may have the right to access or obtain from us certain Personal Data in our records by contacting us as provided at the end of this Privacy Notice. Please note, however, that we reserve the right to deny access as permitted or required by applicable law.

B. Your Nevada Privacy Rights

Nevada law permits our users who are Nevada consumers to request that their Personal Data not be sold (as defined under applicable Nevada law), even if their Personal Data is not currently being sold. Requests may be sent to the email address below, and are free of charge.

C. Your Canadian Privacy Rights

Residents of Canada are permitted to request and obtain from us information respecting the existence, use, and disclosure of their Personal Data as well as access to that information (subject to certain exceptions pursuant to applicable laws). Without limiting the above, residents of Canada will, upon request: be informed of whether we hold Personal Data about them; be provided with an account of third parties to which we have disclosed their Personal Data; be able to challenge the accuracy and completeness of their Personal Data and have it amended as appropriate; and be provided with information about our policies and practices with respect to the management of Personal Data.

6. Your Choices

A. Communications Opt-Out

You may opt out of receiving marketing or other communications from us at any time by following the opt-out link or other unsubscribe instructions provided in any email message received, or by contacting us as provided at the end of this Privacy Notice. If you wish to opt out by sending us an email to the address provided below, please include “Opt-Out” in the email’s subject line and include your name and the email address you used to sign up for communications in the body of the email.

B. Location Information

If you want to limit or prevent our ability to receive location information from you, you can deny or remove the permission for certain Services to access location information or deactivate location services on your device. Please refer to your device manufacturer or operating system instructions for instructions on how to do this.

C. Cookies, Web Tracking, and Advertising

You may opt out of certain tracking technologies through your device’s or browser’s cookie and/or advertising settings (including by blocking, deleting, or restricting cookies, or resetting your device’s applicable advertising ID). Consult your device and/or browser documentation for more information about how to do this. Please note that blocking, deleting, or restricting cookies may negatively affect the performance or certain functionality of the Services, and opting out of online behavioral advertising will not prevent the delivery of ads, but rather may result in more repetitive and/or less relevant advertisements. To opt out of many online behavioral advertising mechanisms, including Facebook, Google, and others, you can use the Network Advertising Initiative’s Consumer Opt-Out service and/or the Digital Advertising Alliance’s Consumer Choice Tool.

7. Other Important Information About Personal Data and the Services

A. Collection of Personal Data from Children

Children under 18 years of age are not permitted to use the Services, and we do not knowingly collect information from minors under the age of 18. By using the Services, you represent that you are 18 years of age or older. In the event that we become aware that we have collected Personal Data from any child, we will dispose of that Personal Data in accordance with applicable law.

B. Retention

We retain Personal Data for as long as is reasonably necessary to provide the Services, comply with applicable law, resolve disputes, and enforce our agreements.

C. Third-Party Links

The Services may contain links to third-party websites and services. We are not responsible for the privacy practices or content of such third parties, and your use of those third-party services is governed by their own policies.

D. International Users

The Services are operated from the United States. If you are accessing the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those of your jurisdiction.

8. Your California Privacy Rights

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (collectively, the “CCPA”), provides California residents with specific rights regarding their Personal Data. This section describes your CCPA rights and explains how to exercise them.

I. Categories of Personal Data Collected, Disclosed, and Sold

In the past 12 months, we may have collected the following categories of Personal Data: identifiers (such as name, email address, phone number, and mailing address); commercial information (such as records of products purchased); internet or other electronic network activity information (such as browsing history and information regarding interaction with our Services); geolocation data; and inferences drawn from any of the above. We collect Personal Data from the categories of sources described in Section 2 above. We disclose Personal Data for the business purposes described in Section 3 above.

We do not “sell” Personal Data within the meaning of the CCPA, and we do not knowingly “sell” the Personal Data of minors under 16 years of age.

II. Your CCPA Rights

You have the following CCPA rights: (1) Right to Know — the right to request that we disclose certain information about the Personal Data we collected, used, disclosed, sold, and shared about you in the past 12 months; (2) Data Portability — the right to request a copy of Personal Data we have collected and maintained about you in the past 12 months; (3) Right to Deletion — the right to request that we delete the Personal Data we collected from you and maintained, subject to certain exceptions; (4) Right to Opt-Out of Sale or Sharing — the right to opt out of the sale or sharing of your Personal Data; (5) Right to Limit the Use of Sensitive Personal Information; (6) Right to Non-Discrimination — the right not to receive discriminatory treatment for the exercise of your CCPA privacy rights; and (7) Right to Correct — the right to correct inaccurate Personal Data about you.

III. Submitting a Verified Consumer Request

To exercise your California privacy rights described above, please submit a verifiable request to us by visiting www.brewmation.com or emailing us at support@brewmation.com. Only you, or a person authorized by you to act on your behalf, may make a verifiable consumer request related to your Personal Data. The verifiable consumer request must provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data or an authorized representative, and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We will acknowledge receipt of the request within ten (10) business days of its receipt and will respond to a verifiable consumer request within forty-five (45) days of its receipt. If we require more time (up to 90 days), we will inform you of the reason and extension period in writing.

IV. Notice of Financial Incentives

From time to time, we may offer financial incentives to promote our products and services. These financial incentives may include discounts, coupons, and special offers when you sign up for our email list, participate in a marketing promotion or sweepstakes, or create an account. Participation in any financial incentive program is optional. You may withdraw from the program at any time by emailing support@brewmation.com.

9. Applicability of this Privacy Notice

This Privacy Notice is subject to the Terms and Conditions and any agreements that govern your use of the Services. This Privacy Notice applies regardless of the means used to access or provide information through the Services. This Privacy Notice does not apply to information from or about you collected by any third-party services, applications, or advertisements associated with, or websites linked from, the Services. The collection or receipt of your information by such third parties is subject to their own privacy policies, statements, and practices.

10. Modifications and Updates to this Notice

This Privacy Notice replaces all previous disclosures we may have provided to you about our information practices with respect to the Services. We reserve the right, at any time, to modify, alter, and/or update this Privacy Notice, and any such modifications, alterations, or updates will be effective upon our posting of the revised Privacy Notice. Your continued use of the Services following our posting of any revised Privacy Notice will constitute your acknowledgement of the amended Privacy Notice.

Contact Us

If you have any questions or concerns about this Privacy Notice, please contact us at:

Brewmation
A brand of Alpha Beverage Operations
Attn: Privacy
56 Old US-9
Fishkill, NY 12524
support@brewmation.com

For more information about how users with disabilities can access this Privacy Notice in an alternative format, please contact us.